Co-op Ride

Driver's Co-op is a driver-owned ridehailing cooperative in New York City. Drivers make more on each trip, all profits go back to drivers, and drivers have democratic control over the decisions that affect their lives. Their mission is to end exploitative conditions in the for-hire vehicle industry through system change– putting drivers in the driver’s seat of the platform economy. We worked with the Driver's Cooperative to develop a name and identity for their new app, Co-op Ride, and continue to work with them towards a cooperative future.