AI Now Institute

Client: Partner & Partners
Type: Identity Website
Year: 2023

We created a new identity for the AI Now Institute, along with a new website. AI Now produces diagnoses and actionable policy research to address the concentration of power in the tech industry.

“Partner and Partners’ design acumen has been critical to effectively conveying AI Now’s policy research: we wanted a bold design approach that reinforces the messaging of our work and our underlying values. The P&P team developed an identity that foregrounded the materiality of artificial intelligence, reinforcing key themes in our work while avoiding portrayals that evoke science fiction futures or that conveyed complexity in ways that would cut crossways with our messaging. Their designs help make our projects sing, and we’re so proud of the result.”
— Amba Kak, Director / Sarah Myers West, Director