Urban Democracy Lab

Through a collaborative design process, we designed and developed the logo, visual identity, and website for the Urban Democracy Lab, an initiative of the Gallatin School of Individualized Study at New York University. The new logo is straight-forward, recognizable, and scalable for long-term use in social media, website, advertising, and branding of UDL-sponsored projects and signage. The new identity conveys the seriousness, activity, collaboration, and relevancy of UDL as an academic institution.